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This domain had the following in the homepage, "Behind every world-class athlete, championship team or outstanding musician, there lies a great coach." We observed that the web page stated " Breakthrough business success works the same way." It also stated " Peak Performance Coaching helps you build new business muscle with insights, training and skills that allow you and your company to perform at your highest potential. Learn about our programs . Its easy for senior managers to reach a plateau in their leadership abilities and career climb. Well challenge you to grow and improve." The header had pete walsh as the highest ranking keyword. It was followed by coach pete, peak performance coaching, and pete walsh phoenix which isn't as ranked as highly as pete walsh. The next words the site uses is pete walsh arizona. ceo coach was also included and could not be understood by search parsers.